Advertisements are typically single-sided designs that attempt to persuade potential or existing customers to purchase more of a particular product, service, idea or resource. Contrary to Flyers/Handouts, which contain more information, your window of time to snag people's interest is short and unforgiving, and therefore, the message must be delivered quickly and concisely. When it only takes a second or two to flip a magazine or newspaper page, click to a new web site, or zoom by an interstate billboard, creating visual appeal in advertisements is very important. Your goal in designing advertisements is to make readers stop in their tracks and want to read the ad copy. Once this has been achieved, other goals are to re-enforce a company's brand, inform the reader of something and influence them to act upon that information.