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Graphic Design

Cut Sheets (2-sided documents)

I picked up the term "Cut Sheet" a long time ago in one of my earlier jobs as I started my career. I've also heard them called "Sales Slicks."  You might have your own term for it, but to me, it basically means a 2-page informational handout (i.e. the front and back of one sheet of paper or cardstock) that highlights main points of interest about a product or service. Contrary to advertisements, flyers/handouts or posters, they are usually less about marketing/persuasion, and more focused on conveying lots of information (hence the need for 2 pages). But, they CAN provide the opportunity to re-enforce a company's branding strategies in the process. I have designed many, many of these over the years, but below are some of my favorites.

Please click on the thumbnail images below to view larger versions, and notes about the project...

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