A good designer knows how to establish hierarchy, to lead a viewer’s eye through a layout in a desired order. Color sets the mood and grabs attention. The right fonts can make or break a design and should be selected appropriate to the primary objectives set forth, and should balance readability with style and tone. When designing across a brand or campaign, consistency builds trust. All graphics elements should feel like they belong together.  

 

I have done a wide variety of graphic design work and developed many production methods since entering this field over 25 years ago. I feel confident designing from scratch, or following already established styles and brand standards.  I've divided this section into the following categories, to help you quickly find samples of what you are looking for. Please click on the following links to view samples from each...