Logo Design

A well-designed logo is the cornerstone of a strong brand identity. Though typically pretty simple, it psychologically serves as a visual representation of a company's values, mission, and personality. When tasked with building a company’s visual identity from scratch, I always get the logo designed first, as it will then dictate many of the styles (fonts, colors, graphic elements) that will then be spread across all the parts of the collective set of marketing collateral (brochures, website design, business cards, letterhead, Advertisements, etc.). The more consistency you can achieve across your various collateral, the more confidence and clarity you will create in customer’s eyes. And nailing the logo right up front is like checking out Google Maps before heading out on a new journey. Though challenging at times, I enjoy the process of coming up with new logos, and have designed many over the years, but below are some of my favorites…

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